Freelance WordPress Expert & Systems Administrator
California · 2018+ years of building platforms that earn their keep
I'm Amr Rady. For over eight years I've been the person agencies and businesses call when their WordPress site needs to stop being a project and start being a platform.
My work sits at the intersection of development and infrastructure. I build custom WordPress solutions - headless architectures, membership platforms, e-commerce engines - and I run the servers they live on. Every decision, from the caching layer to the database index, is made with one question in mind: does this make the site faster, more resilient, or more valuable?
I don't take every project. I look for partners who treat their site as a business asset, not a marketing expense. If that sounds like you, we should talk.
Four service tracks. One standard: production-grade, every time.
Beyond themes and plugins
Headless WordPress, custom Gutenberg blocks, membership platforms, and API-first architectures. I build WordPress that doesnt feel like WordPress.
Stores that convert
WooCommerce scaling, custom checkout flows, subscription platforms, and marketplace architectures built for traffic that actually arrives.
Speed is a feature
Full-stack performance audits, server tuning, CDN architecture, database optimization, and caching strategies that push your pages to load in under a second.
Your infrastructure, managed
Ongoing server administration, security hardening, automated backups, migration planning, and 24/7 monitoring so you never wake up to a down site.
Five stages. No shortcuts. Every project follows the same rigour.
Audit your current stack, traffic patterns, and business goals. I learn how your site actually works before touching a single file.
Architecture decisions, tech selection, timeline, and milestones. Every choice has a reason and a fallback.
Staged builds with feature branches, automated testing, and daily progress. You see every change before it ships.
Load testing, cross-browser QA, security scans, and UAT. Nothing goes live unless it passes every gate.
Post-launch monitoring, performance tuning, and iterative improvements. A site that ships and stays dormant is a missed opportunity.
A live look at the kind of infrastructure I run. All metrics are from real production deployments.
"Every site I build ships with this level of visibility. No black boxes, no surprises - just clean, measurable infrastructure you can trust."
- Amr Rady